Brand with Ajay
Personal expert brand for branding, marketing, reputation, practical strategy and mentorship.
ClearStrategicHuman
A recognisable point of view
A founder-led brand becomes credible through a clear point of view and visible evidence.
Graphic language: A narrow editorial spotlight opens into a deliberate point-of-view wedge.
Composition: Use an expressive opening statement, quiet evidence captions and a spotlight margin; cards feel like a signed editorial note.
Your new identity is selected. This complete kit follows that choice. Manage logo choices ↗
One identity. Every format.
5 lockups × 6 treatments. Selected vector artwork and original outlined lettering are preserved.
Browser & app icons.
Download favicon set ZIP ↗Show the exact chosen compact mark at favicon, browser-tab, app-icon and avatar sizes; retain any documented source matte or native counter shapes. Real 16 / 32 / 48 pixel ICO payloads; PNG exports at 16 / 32 / 48 / 96 pixels.
Light browser tabs
Brand with Ajayactual pixels
actual pixels
actual pixels
Dark browser tabs
Brand with Ajayactual pixels
actual pixels
actual pixels
App launcher previews
Maskable safe zone & Safari
192 / 512 px exports
Exact approved mono symbol
Complete favicon set ZIPMulti-size ICOOriginal SVGApple 180 PNGAndroid 512 PNGMaskable 512 PNGSafari pinned-tab SVGWeb manifestWebsite head snippetBrowser & app preview ↗Icon usage notes
The original SVG preserves the saved mark. Themed icon exports uniformly fit its existing paint; app tiles use opaque brand backgrounds. Manifest paths target a production root and can be adapted for a subpath.
Purposeful colour.
#7543D5
Primary
RGB 117, 67, 213
Approx. CMYK 45 / 69 / 0 / 16
RGB 117, 67, 213
Approx. CMYK 45 / 69 / 0 / 16
#CADC83
Secondary
RGB 202, 220, 131
Approx. CMYK 8 / 0 / 40 / 14
RGB 202, 220, 131
Approx. CMYK 8 / 0 / 40 / 14
#281638
Ink
RGB 40, 22, 56
Approx. CMYK 29 / 61 / 0 / 78
RGB 40, 22, 56
Approx. CMYK 29 / 61 / 0 / 78
#F9F7FD
Paper
RGB 249, 247, 253
Approx. CMYK 2 / 2 / 0 / 1
RGB 249, 247, 253
Approx. CMYK 2 / 2 / 0 / 1
#FFFFFF
White
RGB 255, 255, 255
Approx. CMYK 0 / 0 / 0 / 0
RGB 255, 255, 255
Approx. CMYK 0 / 0 / 0 / 0
#111111
Black
RGB 17, 17, 17
Approx. CMYK 0 / 0 / 0 / 93
RGB 17, 17, 17
Approx. CMYK 0 / 0 / 0 / 93
sRGB master colours. CMYK values are unprofiled planning estimates. Use the contrast combinations documented in the guide.
A consistent voice in type.
Display / Lora
Make your brand easier to choose
Use display type for headlines and short messages. Preserve the original logo lettering and artwork as supplied.
Body / Source Sans 3
Explore brand strategy, marketing and reputation through practical guidance, workshops and thoughtful mentoring.
Regular for reading, semibold for labels. Font files and their licences are bundled.
Shapes with a shared origin.
A narrow editorial spotlight opens into a deliberate point-of-view wedge. Keep supporting graphics decorative and outside the logo clear space.
Business cards & letterhead.
Print stationery for Brand with Ajay. The card QR opens the brand website; the A4 letterhead keeps a clear writing area beneath its branded header.
Branded header and footer, with space for your letter.
Scan to visit brandwithajay.com
Direct destination: https://brandwithajay.com
Keep the QR's white border intact and print it at least 20 mm wide, including that border. The original vector file is included.
Print PDFs include 3 mm bleed and defined trim boxes. Keep writing inside the letterhead's documented text area.
A brand that shows up everywhere.
20 visual collateral pieces with brand-specific copy, plus a reusable email signature. SVG sources, PNG exports and print PDFs are included.
The same identity, in motion.
A point-of-view beam opens and reveals the complete chosen identity. A small spotlight sweeps across one statement and rests on its proof.
A system you can keep using.
Print layouts include 3mm bleed. Follow the supplied trim boxes; have your print supplier confirm colour profile and brochure fold allowance. Website and contact copy comes from source website content.