# Brand with Ajay > Branding, marketing and reputation consultancy for founder-led, B2B and professional-services businesses — strategy and hands-on consulting paired with structured training, one-to-one mentorship and free live webinars, all built around making a business's value clear, consistent and trustworthy. ## Key facts - Founder and mentor: Ajay Singh (Founder · Brand with Ajay) - Focus: Branding · Marketing · Reputation — positioning, messaging, visual identity, content, personal branding and proof - Free live sessions every Wednesday (IST); registration opens for the next three sessions only - Brand Clarity Session: 30 minutes, ₹1,499 total - Brand & Website Clarity Review: 60 minutes, ₹2,999 total - Examples on this site are labelled illustrative; no client results, ratings or testimonials are invented. - Programme fees, cohort dates and consulting quotes are confirmed in writing before enrolment. ## Main sections - [Home](https://brandwithajay.com/): Turn what makes your business different into a brand people can recognise, understand and trust. Strategy, expression and practical guidance—with Ajay. - [About Ajay](https://brandwithajay.com/about/): Branding, marketing and reputation-building for businesses that want to be understood and trusted. The Brand with Ajay approach connects positioning, visual expression, marketing and reputation—start with the business question, make the choices explicit and create material your team can actually use. - [Contact](https://brandwithajay.com/contact/): Share a little context about what you are working towards. - [Pricing](https://brandwithajay.com/pricing/): Session fees, free offers and how training and consulting are quoted. - [Solutions](https://brandwithajay.com/solutions/): Brand strategy, marketing presence and reputation — a connected approach. - [Mentorship](https://brandwithajay.com/mentorship/): One-to-one sessions for one specific brand decision. - [For Companies](https://brandwithajay.com/for-companies/): Corporate training and consulting, explained separately. - [Training Programs](https://brandwithajay.com/training/): Three levels, twelve signature programs and fifty microcourses. - [Free live sessions](https://brandwithajay.com/webinars/): Free live branding sessions — register for the next three. - [Requests & voting](https://brandwithajay.com/community/): Suggest a topic for a future live session. - [Work & Results](https://brandwithajay.com/work/): Case studies, consulting work and learning outcomes, clearly labelled. - [Share feedback](https://brandwithajay.com/share-feedback/): Feedback about a real session or engagement. - [Free resources](https://brandwithajay.com/resources/): Editable worksheets and examples — no email or payment. - [Brand clarity check](https://brandwithajay.com/tools/): Local, rule-based clarity check and positioning draft builder. - [Brand notes](https://brandwithajay.com/blogs/): Practical articles on positioning, messaging, content and proof. - [Support](https://brandwithajay.com/support/): Situation-based answers for bookings, webinars and resources. - [Privacy information — draft](https://brandwithajay.com/privacy/): Privacy information (draft). - [Service terms — draft](https://brandwithajay.com/terms/): Service terms (draft). - [Booking policy — draft](https://brandwithajay.com/cancellations/): Booking policy (draft). - [Sitemap](https://brandwithajay.com/sitemap/): Every public page on one list. ## Brand notes (articles) - [Answer-first pages: make your expertise easy for search and AI assistants to cite](https://brandwithajay.com/blogs/answer-first-pages-for-search-and-ai/): Answer engine optimisation (AEO) for small brands: write pages that state a clear answer, show who is behind it and stay consistent everywhere you appear. - [Consistency beats a new logo: a seven-point brand consistency audit](https://brandwithajay.com/blogs/brand-consistency-audit/): Before you redesign, check whether the brand you already have is being applied consistently. A one-hour audit for small teams. - [Writing a useful case study when you can't name the client](https://brandwithajay.com/blogs/anonymous-case-study/): Confidentiality does not have to mean no evidence. A structure for anonymised case studies that stay specific, honest and safe to publish. - [A content plan you can sustain: one idea, four formats](https://brandwithajay.com/blogs/sustainable-content-plan-one-idea-four-formats/): Stop starting from a blank page every week. Build a monthly rhythm where one useful idea becomes an explanation, a demonstration, an answer and an invitation. - [Five questions every homepage visitor is silently asking](https://brandwithajay.com/blogs/five-homepage-questions/): A plain checklist for founders and small teams: if your homepage answers these five questions in order, most of the messaging work is done. - [How to ask for feedback people can believe — with permission](https://brandwithajay.com/blogs/ask-for-a-believable-testimonial/): A respectful, repeatable way to request client and participant feedback that is specific, attributable and safe to publish. - [Proof without testimonials: what to show when you're just starting](https://brandwithajay.com/blogs/proof-without-testimonials/): Early-stage businesses and new consultants can still be credible. Here are honest forms of evidence that do not depend on reviews you have not earned yet. - [The message hierarchy: from promise to proof](https://brandwithajay.com/blogs/message-hierarchy-promise-to-proof/): How to organise what you say so every page, pitch and post moves a reader from a clear promise to believable evidence — in that order. - [Rewrite your LinkedIn headline and About section in 30 minutes](https://brandwithajay.com/blogs/linkedin-headline-and-about-rewrite/): A step-by-step method for professionals and founders to turn a job-title headline into a clear promise, and an About section into a short, credible story. - [Personal brand or business brand: which one should lead?](https://brandwithajay.com/blogs/personal-brand-vs-business-brand/): How founders and consultants can decide whether their name or their company should be the front door — and how to make the two support each other. - [Write a one-sentence positioning statement you can actually use](https://brandwithajay.com/blogs/one-sentence-positioning-statement/): A practical template for explaining what you do, for whom and why it matters — and the four checks that stop it turning into a slogan. ## Free resources - [Positioning Worksheet](https://brandwithajay.com/resources/brand-brief/): Draft your audience, problem and offer on one page. - [Marketing Brief Template](https://brandwithajay.com/resources/content-planner/): Define the campaign objective, audience and offer before you publish. - [Proof Collection Kit](https://brandwithajay.com/resources/proof-checklist/): Organise case-study inputs and testimonial permissions. - [Brand Clarity Checklist](https://brandwithajay.com/resources/website-message/): Review your message, audience, proof and enquiry route. - [Feedback response playbook](https://brandwithajay.com/resources/review-playbook/): A calm structure for responding to customer feedback. - [Prepare for a brand review](https://brandwithajay.com/resources/session-preparation/): Bring the right material and get more from a focused session. - [Starter pack (zip)](https://brandwithajay.com/downloads/starter-resources.zip): All six worksheets as editable Markdown and printable HTML. ## Optional - [Full sitemap](https://brandwithajay.com/sitemap.xml): Canonical indexable pages, including the currently open webinar sessions. - [Microcourse catalogue](https://brandwithajay.com/training/courses/): Fifty specialization microcourses across three levels. - [Brand notes RSS](https://brandwithajay.com/blogs/feed.xml)