Your profile is often the first page someone reads after hearing your name. Most profiles answer “what is your job title?” when the reader is actually asking “can this person help with my problem?”. Thirty focused minutes is enough to fix that.
Minutes 0–10: the headline
Replace the job title with a sentence built from three parts: who you help, what you help them do, and one signal of how. Keep it readable on a phone.
Illustrative before: “Senior Marketing Manager | Strategy | Growth | Leadership”. Illustrative after: “Helping B2B software teams explain complex products in plain language · Positioning & messaging”.
- Lead with the audience or the outcome, not a list of skills.
- Use the words your clients use, not internal jargon.
- Drop adjectives you cannot prove (“world-class”, “visionary”).
Minutes 10–25: the About section
Write four short paragraphs, in this order:
- The problem you see repeatedly, described from the client's side.
- How you approach it — your method in two or three sentences.
- Evidence you are allowed to share: types of projects, sectors, or a described example without confidential names.
- What someone should do next if it is relevant to them.
Minutes 25–30: the consistency pass
Open your website, your email signature and any speaker bio. Does each one describe you in the same terms? Small inconsistencies — a different title here, a different focus there — make people unsure which version is current. Align the wording, then stop. A profile does not need to be perfect; it needs to be clear and current.
What to avoid
Do not inflate numbers, borrow logos of companies you only briefly touched, or add endorsements that were not given for this purpose. One verifiable detail is worth more than a paragraph of claims, and it survives a reader's second look.
