Microcourse 01 · Level 1Level 1
Brand Strategy Mastery
The full strategy stack: audience, category, positioning, promise, proof and priorities — on one page.
50 specialization microcourses
One skill.
One usable output.
Fifty focused microcourses across Brand Foundation, Marketing/Growth/AI and Reputation/Authority. Each one is short, applied and ends with something you can put to work on your own brand.
The catalogue
Filter by level or search a skill.
Level 1 builds the brand. Level 2 markets and grows it. Level 3 earns trust, authority and leadership.
Microcourse 01 · Level 1Microcourse 02 · Level 1Level 1
Brand Positioning Mastery
Sharpen who you are for, what you do differently and why it should matter — before writing a single line of copy.
Microcourse 03 · Level 1Level 1
Personal Branding
Position yourself clearly as an expert — profile, story, proof and content direction that fits your life.
Microcourse 04 · Level 1Level 1
Business Branding
Brand a company (not a person): naming territory, category role, tone, visual system and rollout plan.
Microcourse 05 · Level 1Level 1
Customer & Audience Research
Turn vague ‘target audience’ into a real picture: interviews, jobs-to-be-done, pains, triggers and language.
Microcourse 06 · Level 1Level 1
Competitor Analysis
Read the category like an analyst: who competes, on what, with which messages — and where the whitespace is.
Microcourse 07 · Level 1Level 1
Brand Messaging & Storytelling
Build a message hierarchy and a story frame the whole team can reuse — homepage, sales, ads, socials.
Microcourse 08 · Level 1Level 1
Brand Naming & Tagline Creation
Name a brand, product or offer — and write a tagline that carries the position, not just a vibe.
Microcourse 09 · Level 1Level 1
Visual Identity Fundamentals
Logo, colour, type and layout — the minimum visual system a small brand needs to look intentional.
Microcourse 10 · Level 1Level 1
Brand Guidelines Mastery
Write guidelines people actually use — short, applied, with do/don’t examples, not a 60-page PDF.
Microcourse 11 · Level 1Level 1
Website Branding
Make the website carry the brand: page roles, hero messaging, proof placement and visual consistency.
Microcourse 12 · Level 1Level 1
Content Strategy
Plan content around real customer questions — themes, formats, cadence and a review loop that keeps it honest.
Microcourse 13 · Level 2Level 2
Copywriting for Brands
Write copy that sounds like the brand and works like marketing — headlines, heroes, ads, emails, landing pages.
Microcourse 14 · Level 2Level 2
Social Media Branding
Make profiles and posts look and sound like the brand — bio, highlights, visuals, tone, series formats.
Microcourse 15 · Level 2Level 2
Social Media Marketing
Grow reach and pipeline on social: platform choice, content mix, community, collabs and a review cadence.
Microcourse 16 · Level 2Level 2
SEO for Brands
Structure pages around search intent, earn topical authority, and fix the technical basics that quietly hurt you.
Microcourse 17 · Level 2Level 2
AEO & AI Search Optimization
Get cited and summarised correctly by AI search — answer-first pages, entity clarity, schema and llms.txt.
Microcourse 18 · Level 2Level 2
Lead Generation
Build lead flow that fits the brand: offers, forms, magnets, qualifying questions and hand-off to sales.
Microcourse 19 · Level 2Level 2
Funnel Building
Map the real journey: entry, nurture, decision, purchase, onboarding — and pick the one bottleneck to fix.
Microcourse 20 · Level 2Level 2
Email Marketing
Welcome, nurture, offer and win-back flows — with a sending cadence your list will actually thank you for.
Microcourse 21 · Level 2Level 2
CRM for Marketing
Use a CRM as a marketing system: stages, sources, owners, notes, tags and follow-ups — not a dumping ground.
Microcourse 22 · Level 2Level 2
Paid Ads Fundamentals
How paid actually works: auction, targeting, creative, landing page, tracking, budget and a controlled test.
Microcourse 23 · Level 2Level 2
Performance Marketing
Run paid as a system: hypotheses, tests, creative volume, incrementality and a weekly performance ritual.
Microcourse 24 · Level 2Level 2
Marketing Analytics & Dashboards
Pick metrics tied to decisions, respect attribution limits and build a dashboard people actually open.
Microcourse 25 · Level 2Level 2
Conversion Rate Optimization
Fix the page before spending more on traffic: research, hypothesis, one change, honest measurement.
Microcourse 26 · Level 2Level 2
AI for Brand Managers
Use AI to speed up brand work — research, messaging drafts, guideline checks, creative briefs — without losing the voice.
Microcourse 27 · Level 2Level 2
AI for Marketing Managers
Apply AI across the marketing mix: content, ads, SEO, email, analytics and reporting — with quality control.
Microcourse 28 · Level 2Level 2
Marketing Automation
Automate the boring middle: lead capture, tagging, sequences, notifications and follow-ups — across tools.
Microcourse 29 · Level 2Level 2
n8n for Marketing Automation
Build practical n8n workflows for marketing: lead routing, content pipelines, AI enrichment and reporting.
Microcourse 30 · Level 2Level 2
AI Agents for Marketing
Design agents that do real marketing work — research, drafting, QA, monitoring — with guardrails and logs.
Microcourse 31 · Level 3Level 3
Reputation Management
Run reputation as a system: what people say, where, how you respond and what you fix inside the business.
Microcourse 32 · Level 3Level 3
Review & Rating Management
Ask for real reviews, respond calmly to hard ones, and never fake or incentivise your way into trouble.
Microcourse 33 · Level 3Level 3
Social Listening
Listen where the audience actually talks: keywords, mentions, communities, competitors and emerging topics.
Microcourse 34 · Level 3Level 3
Brand Monitoring
Track how the brand shows up across search, AI answers, review sites, socials and news — every week.
Microcourse 35 · Level 3Level 3
Trust & Authority Building
Earn the right to be believed: credentials, proof, associations, publishing, speaking and consistent delivery.
Microcourse 36 · Level 3Level 3
Testimonials & Case Studies
Turn real work into permissioned proof: interviews, structure, quotes, results and the small print.
Microcourse 37 · Level 3Level 3
Digital PR
Get covered by the right publications: story angles, journalist research, pitches, follow-ups and assets.
Microcourse 38 · Level 3Level 3
Media & Public Presence
Show up well on camera, podcast and stage: message discipline, soundbites, body language and Q&A.
Microcourse 39 · Level 3Level 3
Thought Leadership
Say something worth repeating: a point of view, a body of work, and a publishing rhythm that compounds.
Microcourse 40 · Level 3Level 3
Community Building
Grow a community that outlives the launch: purpose, rituals, moderation, members and metrics.
Microcourse 41 · Level 3Level 3
Customer Experience for Brands
Make the experience match the promise: onboarding, support tone, service recovery and CX-brand alignment.
Microcourse 42 · Level 3Level 3
Crisis Communication
Prepare before you need it: scenarios, holding statements, spokespeople, channels and post-crisis review.
Microcourse 43 · Level 3Level 3
Reputation Recovery
Rebuild after a hit: own the mistake, fix the harm, publish the change and earn trust back over time.
Microcourse 44 · Level 3Level 3
Influencer & Creator Marketing
Work with creators who fit the brand: selection, briefs, rights, disclosure and measurement.
Microcourse 45 · Level 3Level 3
Partnership & Co-Branding
Co-brand without diluting either brand: partner criteria, joint offer, assets, governance and exit.
Microcourse 46 · Level 3Level 3
Brand Growth Strategy
Grow the brand like an asset: awareness, consideration, preference and price power — with a 12-month plan.
Microcourse 47 · Level 3Level 3
Brand Analytics
Measure the brand itself: awareness, associations, consideration, NPS, share of search and share of voice.
Microcourse 48 · Level 3Level 3
Brand Audit Mastery
Audit a brand end-to-end: strategy, identity, messaging, digital, CX and reputation — with a scored report.
Microcourse 49 · Level 3Level 3
Brand Consulting
Sell and deliver brand consulting: offer design, discovery, recommendations, pricing and client handling.
Microcourse 50 · Level 3Level 3
Becoming a Brand Strategist
The capstone: build a portfolio, define your niche, price your work and lead brand engagements end-to-end.
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