Practice output: A campaign brief, ad variations and a controlled test plan. This is a proposed learning deliverable, not a guaranteed result.
What you will work through
The practice plan.
MODULE 01
Audience and offer
Match a defined audience to a clear offer.
MODULE 02
Creative and landing page
Align ad variations with the page they send people to.
MODULE 03
Tracking and budget
Set up tracking and a controlled budget limit.
MODULE 04
A controlled test
Write a campaign brief and one test plan.