Practice output: A four-week content calendar with actual briefs. This is a proposed learning deliverable, not a guaranteed result.
What you will work through
The practice plan.
MODULE 01
Audience questions
Turn enquiries and objections into useful topics.
MODULE 02
Themes and formats
Choose repeatable content themes and the formats that suit them.
MODULE 03
Goals and owners
Set a goal, owner and review date for each piece.
MODULE 04
The four-week plan
Build a publishing calendar with actual briefs.