Practice output: A positioning statement, message hierarchy and homepage introduction. This is a proposed learning deliverable, not a guaranteed result.
What you will work through
The practice plan.
MODULE 01
Who you help
Describe one audience, their situation and the decision they are trying to make.
MODULE 02
Problem and offer
State the customer problem you solve and what you actually deliver.
MODULE 03
Your difference
Name what makes you meaningfully different and the evidence behind it.
MODULE 04
A clear introduction
Write a positioning statement and a message hierarchy for the homepage.