Microcourse 23 · Level 2

Performance Marketing

Run paid as a system: hypotheses, tests, creative volume, incrementality and a weekly performance ritual.

Format: Microcourse · 6 lessons · Test backlog. Schedule, fees and cohort size are confirmed before enrolment — this is a proposed learning path, not a guaranteed outcome.

What you will walk away with

The applied outcomes.

OUTCOME 01

Build a test backlog with hypotheses

OUTCOME 02

Structure creative + copy variants

OUTCOME 03

Run a weekly performance review

Who it is for

The right learner.

Performance marketers, growth leads

Continue in this level.

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Copywriting for Brands

Write copy that sounds like the brand and works like marketing — headlines, heroes, ads, emails, landing pages.

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Social Media Branding

Make profiles and posts look and sound like the brand — bio, highlights, visuals, tone, series formats.

Microcourse · 5 lessons · Template kit Open course

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Social Media Marketing

Grow reach and pipeline on social: platform choice, content mix, community, collabs and a review cadence.

Microcourse · 6 lessons · Growth plan Open course

Your next chapter.
A clearer brand.

Start with a useful exercise. Get focused guidance when you need a second perspective.

Explore 1:1 sessions Get free resources

Performance Marketing

The applied outcomes.

Build a test backlog with hypotheses

Structure creative + copy variants

Run a weekly performance review

The right learner.

Continue in this level.

Copywriting for Brands

Social Media Branding

Social Media Marketing

Your next chapter.A clearer brand.

Your next chapter.
A clearer brand.