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Discuss Your Brand ↗
DESIGN PREVIEW · Proposed offers & sample work · Dates / fees awaiting approval · No live payments
Microcourse 05 · Level 1

Customer & Audience Research

Turn vague ‘target audience’ into a real picture: interviews, jobs-to-be-done, pains, triggers and language.

Format: Microcourse · 5 lessons · Interview kit. Schedule, fees and cohort size are confirmed before enrolment — this is a proposed learning path, not a guaranteed outcome.
What you will walk away with

The applied outcomes.

OUTCOME 01

Run five useful customer interviews

OUTCOME 02

Extract jobs, pains and buying triggers

OUTCOME 03

Build an audience brief in customer language

Who it is for

The right learner.

Strategists, marketers, product folks

Your next chapter.
A clearer brand.

Start with a useful exercise. Get focused guidance when you need a second perspective.