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PRACTICAL BRAND WORKSHOP · English
About Page That Builds Trust
In this 3-hour live workshop, you will learn website messaging through a guided example and leave with a complete About page draft with a story, proof section and call to action. Ajay Singh leads practical steps, discussion and a result review. Bring approved or sample material, then use the checklist to choose your next practice task.
WhenSunday, 25 April 2027
Time · IST8 AM–11 AM IST
Language · DurationEnglish · 3 hours
Fee · Host₹399 · Ajay Singh
Check the scheduled date and time above
What will you learn and leave with?
a complete About page draft with a story, proof section and call to action
Who is this session for?
Anyone whose About page is a list of credentials nobody reads
Level: Beginner
Who it is not for: Large organisations writing corporate history pages
How will we practise this skill live?
- 1 / 6
Start with the reader's situation, not your CV
- 2 / 6
Write the story section: why you do this work
- 3 / 6
Add proof: credentials, experience and verifiable results
- 4 / 6
Write a clear next step for the visitor
- 5 / 6
Edit for scannability with headings and short paragraphs
- 6 / 6
Review a complete About page draft with a story, proof section and call to action against the audience, message and evidence criteria you chose
Review your result against the session checklist, record what still needs evidence and choose one improvement to practise after the workshop.
What should you prepare?
Your current About page or bio and a list of credentials
How can you continue practising?
Apply a complete About page draft with a story, proof section and call to action to a second approved example. Compare the result, document what you changed and ask a colleague to check clarity against the workshop criteria.
YOUR HOST
Ajay Singh
Founder of Brand with Ajay · branding, marketing and reputation. Practical sessions use approved work or clearly labelled sample examples.
Meet Ajay SinghBEFORE YOU REGISTER
What else should you know?
What should an About page include?
Who you help, why you do this work, proof that you can be trusted and a clear next step. It should be about the reader's problem as much as your background. It is also one of the pages search engines and AI assistants read to understand who you are.
When is this session and what language is it in?
Sunday, 25 April 2027, 8 AM–11 AM IST, online in English. All times use India Standard Time (Asia/Kolkata).
What does ₹399 cover?
₹399 covers one 3-hour English or Hinglish workshop. Each language session needs its own registration. Only the next 3 individual paid sessions are bookable; registration closes at the start.
What should I prepare before joining?
Your current About page or bio and a list of credentials Share only material you own or have permission to use; presenting your work publicly is optional.
What if I cannot attend this slot?
Choose another scheduled language session or a free Sunday discussion. If registration is not open, save your interest for this session. A recording or attendance certificate is not promised before its availability is confirmed.
Cannot make this slot?
CONTINUE LEARNING
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